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Our Values


Who we are and what we believe in.

Our 5,500+ colleagues interpret and embrace our five values into their every working day, paving the way to achieving our vision. Our values are the core behaviours and habits that make us a successful, forward-thinking organisation ready to transition to serving a sustainability-focused society. From corporate strategic decision-making to the everyday actions of any Alliance Automotive Group employee, these values can be applied.

PEOPLE

At the core of our accomplishments are the individuals who make it all possible. Our team members, clients, and local communities are the driving force behind every achievement, and as we continue to thrive in a rapidly evolving market. Our commitment is to cultivate a workplace that sets industry standards, fostering genuine connections and providing ample opportunities for recognition, growth, and advancement. Embracing innovation, we consistently push beyond boundaries to maintain our leadership position.

RESPONSIBILITY

We believe that shaping a positive culture and promoting well-being is within our control. It’s crucial to embrace a dynamic shift in mindset to keep up with the rapidly evolving changes in government and society. We are committed to creating a sustainable future and acknowledge our responsibility for the impact of our decisions, actions, and operational footprint on the planet and society. To address these challenges, we’re committed to exploring innovative solutions and fostering a truly diverse and inclusive team of pioneers.

PERFORMANCE

We champion enduring growth through collective hard work, unwavering commitment, and a strong sense of ownership. We consider our task finished only when we can proudly attach our name to it. By consistently delivering exceptional attention to detail and quality service, we actively contribute to the profitability and long-term success of the group. With an ambitious vision to attain the title of European champion in the automotive aftermarket, we recognise that unprecedented dedication, focus, and innovation are required from every level of our business.

PRAGMATISM

We bring our ambitions to life through the practical application of our well-crafted strategies. Our team is dedicated to solving problems and generating innovative solutions, always taking the initiative. We are forward-thinking professionals, ensuring that our ideas are not only creative but also firmly rooted in reality and highly actionable. While we value creative freedom, we maintain a focus on creating outputs that are not only functional but also easily understandable and beneficial to others. With swift, sound judgment, we adopt an agile approach to decision-making and prioritisation.

INTEGRITY

Honesty and self-awareness deeply influence our behaviours, decisions, and actions, even in private. Our attitude mirrors the values of Alliance Automotive Group. We prioritise clear and transparent communication, actively listen to others’ perspectives, and work towards shared solutions. We recognise the impact of our words and actions, understanding that they can trigger a cascade of events among colleagues, teams, suppliers, stakeholders, customers, and society. We believe in earning trust through our actions.